Drake Relays 2025

The Drake Relays is a premier athletic event held annually at Drake University. It is a long-standing tradition that attracts athletes from around the world. Each year, a student is selected through a competitive process to design the official logo and visual theme for the relays, ensuring the event maintains a fresh and student-centric identity.

The mandated theme for the 2025 Relays was "Racing Through Time." The challenge was to interpret this broad concept into a cohesive visual brand that felt energetic and athletic while honoring the history of the event. The design needed to be versatile enough to work on large-scale campus banners, small merchandise items, and digital media without losing legibility or impact.

I developed a logo and visual system anchored in a retro-futurist aesthetic and used a neon-inspired color palette to evoke the speed and energy of the event. A key component of the design was the integration of the Des Moines city skyline, grounding the "Racing Through Time" concept in the specific location of the city.

The final design was implemented successfully across the entire event ecosystem. The logo was placed prominently around the Drake University campus, creating an immersive atmosphere for attendees. Additionally, the design was adapted into a wide range of popular merchandise, solidifying the 2025 Relays' visual identity.