One symbol for the whole brand
The final mark joins the figure and the circle into one symbol, shown here on Pyrkia’s website.
- Client
- Pyrkia Health Services
- Role
- Logo Design
- Year
- 2024
- Deliverables
- Logo, Brand Assets
Pyrkia Health Services is a nature-focused wellness program. Its aim is to connect physical health with the natural world and with a sense of unity between a person and their surroundings.
Care and unity without medical clichés
Health and wellness branding is crowded with generic imagery. The client wanted a mark that read as care and unity, felt organic and human, and avoided the usual medical clichés.
A human figure inside a circle
I built the logo around an abstract human figure, standing for the person within the natural world, set within a prominent circle that stands for completeness and the cycle of health.
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