ICYMI Podcast
Background
ICYMI was a weekly news podcast dedicated to covering stories around Drake University and the greater Des Moines area. As both a co-host and the lead designer, I aimed to keep the student body informed through an accessible audio format.
The Challenge
Podcasts are an audio medium, making visual discoverability a significant hurdle on a physical campus. We needed a strong visual identity that could translate from a digital thumbnail on Spotify to physical posters on crowded bulletin boards.
The Solution
I designed a bold, distinct podcast cover that served as the anchor for our visual brand, then developed a templated poster system for weekly episode rollouts to quickly generate fresh promotional assets.
The Result
The visual campaign successfully established ICYMI's presence across Drake University. The consistent poster distribution helped drive listenership and built a recognizable brand on campus.
