Approved for the January announcement
The team approved the revised designs, and they were used for the tour announcement in mid-January 2026.
- Client
- Becky Hoffmann Mgmt
- Role
- Graphic Design
- Year
- 2026
- Deliverables
- Social Assets (4:5, 9:16)
Dessa was announcing a March 2026 tour with stops in Boston, Philadelphia, Brooklyn and Washington, D.C. Her management needed a set of artwork sized for Instagram feeds and stories to support the announcement.
First concept: too somber
The direction changed partway through. My first concept used moody photography, and the client felt it was too somber for the energy of the tour. The new goal was to match the pink tones of the cover of her recent EP.
Matching the EP’s pink color grade
I recreated that pink color grade by hand so the tour artwork would sit alongside the EP. To suit the new tone, I chose a fresh font pairing that kept the atmosphere while keeping the dates and cities easy to read.
Next case study: Jeremy Messersmith
Flyers for a songwriting workshop and performance