Dessa 2026 East Coast Tour
Background
Dessa was preparing to announce a March 2026 tour run with stops in Boston, Philadelphia, Brooklyn, and D.C. Management needed a suite of digital assets optimized for Instagram feeds and stories to support the announcement.
The Challenge
The visual direction needed to pivot mid-project. While the initial concept used moody photography, the client felt it was too somber for the tour's energy. The goal shifted to matching the specific pink-hued aesthetic of a recent EP cover.
The Solution
I manually recreated the specific pink color grade to align with the EP's branding. To complement the new visual tone, I introduced a fresh font pairing that balanced the atmosphere with clear legibility.
The Result
The final designs were approved by the team and successfully rolled out for the tour announcement in mid-January 2026.
