Event Promotion

Songwriting Workshop & Performance

ClientBecky Hoffmann Mgmt
RoleArt Direction & Design
Year2026
DeliverablesDigital Posters (1:1, 4:5)
Final promotional poster for PILLLAR songwriting workshop.
Final promotional poster for PILLLAR songwriting workshop.
01

Background

Jeremy Messersmith was hosting two related events in February 2026: a free songwriting workshop and a songwriter circle performance. The project required two distinct digital flyers that felt cohesive as a series but clearly differentiated the nature of each event.

02

The Challenge

The challenge was to develop a design that would feel inviting and organic, reflecting the intimate nature of the events and capturing the specific whimsy associated with Jeremy's brand.

03

The Solution

I conceptualized a 'scrapbook' aesthetic to mirror the hands-on, constructive nature of a songwriting workshop. To distinguish the events, I used unique colorways for the workshop versus the show. As a nod to Jeremy's hit song 'Everybody Gets a Kitten,' I also integrated cats into the collage.

04

The Result

The final posters were praised for capturing his aesthetic and effectively communicating the distinct vibe of the events. The flyers were used successfully across social media channels and ticketing platforms.

Original draft of planned layout.
Original draft of planned layout.
Alternate colorway and layout for the performance flyer.
Alternate colorway and layout for the performance flyer.
NextChristmas in Excelsior

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