Duolingo x Rocket League

This project was a submission for the One Club for Creativity's 'Young Ones' competition. The national brief challenged students to develop innovative marketing strategies to help global brands, such as Duolingo, achieve specific growth goals.

Duolingo sought to penetrate a new demographic. We identified the gaming community as a prime target due to its reliance on cross-cultural communication. We selected Rocket League as the specific vehicle, leveraging its massive international player base.

We pitched an immersive in-game crossover event. I spearheaded the visual development, utilizing Adobe Illustrator to merge official assets from the Duolingo brand kit with the Rocket League aesthetic.

Delivered a comprehensive campaign deck and video pitch that successfully merged two distinct brand identities, resulting in a professional-grade presentation suitable for a major tech client.