Leading the visual work
We pitched an in-game crossover event. I led the visual development in Adobe Illustrator, combining assets from Duolingo’s brand kit with the look of Rocket League.
- Client
- Young Ones Competition
- Role
- Illustration
- Year
- 2024
- Deliverables
- Deck, Video, Illustration
Our team made this campaign for the One Club for Creativity’s Young Ones competition, which asks students to develop marketing strategies that help global brands reach specific goals. We responded to Duolingo’s brief.
Reaching Rocket League players
Duolingo wanted to reach a new audience. We chose gamers, whose play depends on communicating across languages, and picked Rocket League for its large international player base.
Campaign deck and video pitch
We presented the concept as a campaign deck and a video pitch.
Next case study: Christmas in Excelsior
Visitor map for a first-year holiday market